Every team plays to the standard its leader holds.The DeadThree Coaching Show gives leaders a working system. No pep talks. Host George Evjen breaks down real team and leadership situations the way he does with clients: set the standard, build the discipline to hold it, then execute.Every episode ties back to the SDE Framework (Standards, Discipline, Execution) or the Nine Principles of high-performing teams. Every episode ends with one move you can make in your next conversation.Built for leaders and managers who already know culture matters and want to know what to do about it on Monday.Take the free 30-question SDE assessment and get the SDE Playbook at deadthreecoaching.com.

Latest Episodes

WE Take Action

Your team isn't stuck because of bad ideas. It's stuck because everyone is waiting for permission. Taking action and making mistakes is OK. Being idle is not. In episo...

Built or Destroyed One Commitment at a Time

Your team is keeping score. Not on your title. On whether you did what you said you'd do. Your credibility is your brand, and it gets built or destroyed one commitment...

Who Sets the Temperature on Your Team?

George is back with the second principle from Kyle McDowell's Begin With We: We Lead By Example. Using Einstein's line that example isn't the main way to influence peo...

The One Standard That Holds Up Every Other Standard

It's been a year since the last episode. George is back, and he's not easing in. This one breaks down principle one from Kyle McDowell's Begin With We — the standard t...

Let the Room Raise You: Standards, Consistency, and Belonging

In this episode of the DeadThree Coaching Show, we kick off 2026 by finishing a two-part conversation about getting into uncomfortable rooms—and more importantly, what...

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